The NBA now allows players to consume cannabis and may soon allow promotion and investing
The National Basketball Association recently announced that it would no longer test players for cannabis use. Cannabis enthusiast Snoop Dogg praised this decision, reminding us of “how it can actually help ease the opioids and all the pills they’ve been given and the injections.” The medical benefits of cannabis in athletics are just one portion of the upsides.
The NBA is currently working on a groundbreaking agreement with its players that could allow players to also invest in and promote cannabis companies.
The union and team governors must ratify this tentative deal, and the NBA has confirmed that a tentative agreement has been reached. It will be announced when the team sheet is finalized.
This agreement would significantly endorse the cannabis industry and open up a new source of funds for cannabis companies, which have been struggling in the face of a tight funding market.
Why now is a good time to invest in cannabis
As the NBA prepares to open up to the cannabis market, we can expect that other national athletic organizations will also develop a stronger willingness to enter the market.
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